Corporate gifting platform streamlines content creation
The Challenge
A growing corporate gifting platform curated sustainable and ethically sourced products for businesses looking to reward employees and clients. Every product in their catalog needed descriptions that accomplished multiple objectives simultaneously: engage corporate buyers, communicate the product's unique value proposition, and highlight environmental responsibility credentials.
The content team struggled to maintain a consistent professional tone across a catalog that spanned hundreds of distinct product categories -- from artisanal food items and wellness products to branded merchandise and eco-friendly office supplies. Each description needed to feel premium and purposeful, emphasizing what made the product a meaningful gift rather than a commodity purchase.
- Engaging descriptions needed for sustainable and ethically sourced products
- Consistent professional tone required across diverse product categories
- Each product's uniqueness and gift-worthiness had to be communicated clearly
- Environmental responsibility messaging needed to feel authentic, not formulaic
Our Solution
TextBrew was configured to capture and replicate the platform's distinct brand identity at scale. Three features drove the implementation:
Custom brand voice profiles encoded the platform's tone, vocabulary preferences, and messaging hierarchy. Descriptions led with the gifting experience, followed by product quality, and concluded with sustainability credentials -- mirroring how their best-performing content was already structured.
Sustainability-focused content templates ensured environmental messaging was woven naturally into every description without sounding repetitive or greenwashed. Templates varied by product category, so a reusable water bottle received different sustainability framing than an artisanal chocolate box, even though both drew from the same brand values.
Bulk generation allowed the team to process entire seasonal collections in a single workflow. New product launches that previously took weeks of copywriting could be completed in days, with each description ready for review and publication.
Results Achieved
Product launches now happen 3x faster, with seasonal collections going live in days instead of weeks. Brand voice consistency reached 100% across the catalog -- every description follows the same tone, structure, and messaging hierarchy regardless of product category. The platform has generated over 2,000 product descriptions through TextBrew, with sustainability messaging that reads as authentic and varied rather than templated.
Key Takeaways
Brand voice profiles eliminate the inconsistency that comes from multiple writers working across different product categories.
Sustainability messaging works best when it is category-specific rather than one-size-fits-all, avoiding the perception of greenwashing.
Bulk generation transforms seasonal launches from multi-week projects into rapid, predictable workflows.