Online pharmacy enhances product discoverability with advanced attribute tagging
The Challenge
An established online pharmacy operated in one of the most heavily regulated e-commerce verticals. Every product description had to meet strict healthcare compliance requirements -- no unsubstantiated claims, accurate ingredient listings, and proper regulatory language for over-the-counter medications, supplements, and medical devices.
Beyond compliance, the pharmacy faced a discoverability problem. Their catalog of over 10,000 products lacked the structured attribute data needed for effective search and filtering. Customers searching for "sugar-free cough syrup" or "latex-free bandages" often received incomplete results because product attributes were not systematically tagged. This meant lost sales and frustrated customers who could not find what they needed.
- Strict healthcare regulations governing every product description
- Accurate, compliant content needed for medications, supplements, and medical devices
- Poor product filtering due to incomplete attribute data
- Customer experience suffering from low search accuracy
Our Solution
TextBrew was deployed with a compliance-first approach, layering discoverability improvements on top of a robust regulatory foundation:
Compliance automation built healthcare-specific guardrails directly into the content generation pipeline. Descriptions were automatically checked against regulatory rules: no therapeutic claims without proper disclaimers, correct dosage formatting, and mandatory safety information included for relevant product categories. Content that fell outside compliance boundaries was flagged before it could reach publication.
Intelligent attribute tagging analyzed each product's data -- ingredients, usage instructions, contraindications, and packaging details -- and generated structured attributes suitable for faceted search. Products were tagged with attributes like "sugar-free," "gluten-free," "suitable for children," and "fragrance-free," enabling the precise filtering customers expected.
Content safety controls provided an additional layer of review, ensuring that generated descriptions for sensitive product categories (prescription-adjacent supplements, medical devices) received appropriate cautionary language and regulatory references before publication.
Results Achieved
Product discoverability improved by 40%, measured by the increase in successful search-to-product-page navigations. The pharmacy achieved a 100% compliance rate across all generated content -- zero regulatory flags from their internal compliance team during the first quarter after deployment. Over 10,000 products received comprehensive attribute tags, transforming the site's filtering capability and enabling customers to find precisely the products that matched their needs.
Search rankings also improved as a secondary benefit: structured, attribute-rich content with proper schema markup gave search engines clearer signals about product relevance, driving organic traffic growth.
Key Takeaways
Compliance-first content automation is not just possible in regulated industries -- it actually reduces risk compared to manual processes where human error is inevitable.
Advanced attribute tagging directly drives revenue by enabling customers to find products through precise filtering -- reducing abandoned searches and increasing conversions.
Structured, attribute-rich content benefits both on-site search and SEO simultaneously, making it a high-leverage investment for e-commerce platforms.