International DIY retailer scales multilingual product content creation by 6x

A leading DIY retailer needed to efficiently create and maintain product descriptions for 25,000+ new products annually across multiple languages while ensuring consistent brand voice and technical accuracy.

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"TextBrew transformed our content creation process from a bottleneck to a competitive advantage. We now create better content faster, while maintaining our brand voice across all languages."

Results Achieved

Reduced content creation time from 30 to 5 minutes per product

83% reduction in content production time

Consistent quality across all languages

Enhanced product descriptions beyond standard manufacturer content

Improved SEO performance with significant increase in organic visibility

Our Solution

Implemented TextBrew's bulk processing with language-specific profiles
Created custom USP templates for different product categories
Integrated with existing GS1 attribute framework
Set up workflow for content team review and adjustments