Here’s what you need to know:
Want to optimize your titles? Follow platform guidelines, use targeted keywords, and keep titles clear and readable. A well-crafted title isn’t just about compliance - it’s about grabbing attention and driving conversions.
Creating the right product title isn't just about fitting into character limits - it can directly impact visibility and sales. Each platform has its own requirements, so knowing these is essential for success.
Every platform enforces specific character limits to ensure listings stay compliant. Here's how the major platforms compare:
| Platform | Character Limit | Recommended Length | Display Limit |
|---|---|---|---|
| Amazon | 200 | 80–100 | 80 (mobile) |
| eBay | 80 | 64–70 | 80 |
| Google Shopping | 150 | 70 | 70 |
Amazon recently revised its policy, reducing the maximum title length from 500 to 200 characters. Starting January 21, 2025, Amazon will automatically update non-compliant titles if sellers don't make changes within 14 days.
Once you're within the platform's limits, the next challenge is balancing keywords with readability.
According to Amify, titles with around 90 characters see a 12% higher click-through rate compared to those with 150 characters. Similarly, products with clear, well-structured titles outperform keyword-stuffed ones, showing an 8% increase in conversions.
To strike the right balance:
These tips help you craft titles that not only meet platform requirements but also attract and engage shoppers.
Research from DataFeedWatch found that 74.18% of Google Shopping listings fail to use their full character allowance. Here's how optimized titles can make a difference:
For Amazon (80–100 characters):
For eBay (64–70 characters):
For Google Shopping (70 characters visible):
"Resist the urge to keyword stuff your titles. Yes, keywords are critical for SEO but the reality is that titles are for eyeballs! Humans first, then optimize for search."
Crafting effective product titles is crucial for grabbing attention and improving visibility across platforms. A well-structured title provides key details at a glance.
To create strong product titles, include the following elements to help shoppers understand your product instantly:
According to DataFeedWatch's Feed Marketing Report 2022, product titles are a top priority when optimizing data feeds. The order of these elements also matters for effectiveness.
Google prioritizes words at the start of product titles. Organize your titles based on the product category for better results:
This arrangement ensures your titles capture attention quickly and improve click-through rates.
Even with the right components, avoid these common errors that can weaken your titles:
"A well-optimized product title boosts discoverability, however, for shoppers it's also one of the most prominent parts of your ad."
– Jagoda Adamik-Borowska, Content Writer and SEO Specialist, DataFeedWatch
Beyond general tips, each e-commerce platform has its own set of rules for crafting product titles. These guidelines are essential for meeting platform requirements and boosting visibility.
Amazon emphasizes a balance between search optimization and clarity. Titles can be up to 200 characters, but the platform advises keeping them between 80-100 characters for better readability on mobile devices. Key details should appear at the beginning of the title.
Amazon also tailors its title structures by category:
"Titles have long been considered the most important piece of structured data on a product detail page for Amazon SEO." - Robyn Johnson, Co-founder, Marketplace Blueprint
eBay enforces a strict 80-character limit for all product titles. Despite this limitation, research shows that listings with titles over 60 characters are 1.5 times more likely to sell.
To create effective eBay titles:
For Shopify sellers using Google Shopping, it's essential to focus on how product information is displayed. According to DataFeedWatch, 25.82% of Shopping listings exceed the recommended length. To optimize titles:
"Google uses the attributes of your titles as a proxy for keywords, so optimizing them and other feed data is crucial to improving the campaign's performance." - Jagoda Adamik-Borowska, Content Writer and SEO Specialist at DataFeedWatch
Ignoring platform rules can lead to penalties. Amazon may suppress listings or suspend accounts for non-compliance. Sellers are typically given a 14-day window to fix flagged titles before further action is taken. Regularly reviewing and updating product titles ensures compliance and keeps listings active.
AI tools are transforming how product titles are created, offering a fast and efficient way to produce high-performing listings.
AI tools can reduce the time spent on creating product listings from 30 minutes to just 5 minutes per item. Teams using AI for title generation have reported saving up to 75% of their time.
Here’s what makes AI tools so effective:
| Feature | What It Does |
|---|---|
| Smart Title Generator | Produces platform-compliant titles using EAN/GTIN codes. |
| Custom Voice Analysis | Keeps the brand’s tone consistent across all listings. |
| Intelligent Attribute Mapping | Prioritizes product features automatically for better organization. |
| Bulk Processing | Handles thousands of titles at once for efficiency. |
TextBrew pulls data from Amazon, bol.com, and Google Shopping to craft optimized titles. While AI handles much of the heavy lifting, human review remains critical to ensure titles align with brand standards.
"AI algorithms can analyze customer behavior and preferences to generate appealing product titles that can significantly increase conversion rates" - Boris Kwemo, Co-founder & CTO of ConvertMate
For the best results:
Combining AI efficiency with human oversight ensures your titles are not only platform-compliant but also engaging and aligned with your brand identity. This approach helps strike the right balance between automation and quality control.
Creating effective product titles hinges on three core aspects: using precise keywords, following platform-specific rules, and offering clear, customer-friendly details. Here's what drives strong title performance:
To put these strategies into action, follow these steps to refine your product titles:
For added efficiency, consider using tools like TextBrew's Smart Title Generator. It ensures compliance with platform requirements, maintains your brand's tone through its Custom Voice Analysis, and simplifies bulk editing for large inventories. Combine these steps with TextBrew's features to create polished, platform-ready titles.
