Whether you're selling on Amazon, Bol.com, or your own Shopify store, creating effective product titles is crucial for visibility, click-through rates, and conversions.
Let's chat about something that can make or break your online sales: product titles. You know, those little snippets of text that can either make shoppers click "Add to Cart" or scroll right past your awesome products.
Creating the right product titles is crucial for driving organic traffic to your e-commerce listings.
With all the moving parts in your e-commerce business, product titles might seem like a small detail. But trust us, they're pretty important. Here's why:
Don't overcomplicate things. Just tell it like it is. For example:
"Samsung 65-inch QLED 4K smart TV (2023 model) - Q80C series"
Straight to the point, no fluff.
Think about what your ideal customer might type into a search bar. Then, work those words into your title - but keep it natural. Nobody likes keyword stuffing.
Tip: Tools like Google keyword planner or Ahrefs can help you find good keywords.
Each e-commerce platform has its own quirks. Amazon's not Bol.com, and Shopify's a whole different story. Learn the rules, and work within them.
If you've got a brand people recognize, use it! Like this:
"Levi's 501 original fit men's jeans - medium stonewash - W34 L32"
Levi's fans will spot that easily.
Got something that sets you apart? Don't be afraid to mention it:
"Anker soundcore liberty 3 pro wireless earbuds - personalized ANC, LDAC hi-res audio, 32hr playtime"
That's how you stand out from the crowd.
Keep an eye on those character limits. You want your whole title to show up, not get cut off mid-sentence. And remember, mobile is important these days, so put the key info up front.
If you're selling internationally, don't just use Google translate for your titles. Adapt them to really connect with your target market.
For Dutch customers on Bol.com: "Philips airfryer XXL - hetelucht friteuse - 7.3 L - zwart - HD9650/90"
Seasons change, trends come and go. Keep your titles fresh and relevant.
"Adidas ultraboost 22 - women's running shoes - summer edition - coral/white"
Perfect for those summer runners, right?
- You've got up to 200 characters, but aim for 150-160 for best results
- Try this format: brand + model number + product type + key features (color, size, quantity)
- Capitalize the first letter of each word
- Use numbers instead of spelling them out
- Aim for 50-75 characters
- Use Dutch language and terms
- Try this: brand + product type + key features + model number (if needed) + unique selling point (if there's room)
- Use hyphens (-) to separate different parts
- Go for 50-60 characters to avoid getting cut off in search results
- Focus on SEO best practices
- Try this: main keyword + brand + product type + unique selling point
- Be consistent with capitalization
We know what you're thinking. "This sounds good, but I've got loads of products. Who has time for all this?"
That's where we come in. At TextBrew, we've developed a tool that can:
1. Create optimized product titles quickly
2. Keep your product catalog consistent
3. Adjust titles for different platforms
4. Include relevant keywords naturally
5. Highlight what makes your products special
6. Adapt to different languages and markets
7. Stay current with e-commerce trends
We're here to make your life easier and help your products stand out. Why spend ages on product titles when you could be focusing on other parts of your business?
If you're curious about what TextBrew can do for your e-commerce store, give it a try. We create tailored, effective titles that can help your products get noticed.
Download the full playbook with detailed information creating effective product titles.
