Unlocking the Secrets of EAN Codes

March 10, 2024
5 min read


Navigating the e-commerce seas demands savvy and efficiency, especially when it comes to product listings and operations. At the heart of this challenge is a lesser-known hero: the EAN code. Dive into how these numerical sequences are much more than mere barcodes—they're your ticket to streamlined operations and standout content on digital shelves.

The Nitty-Gritty of EAN Codes

Take, for example, an EAN code like "87 10400 31114 0":

  • "87" points to its Dutch origins according to GS1, the global body governing these codes, though it's not about where it's made but where it's registered.
  • "10400" is the company's unique identifier, indicating a specific brand or retailer
  • "31114" zeroes in on an individual item, showcasing the ability to distinguish among a plethora of products.
  • Ending with "0", this check digit ensures the barcode does its job right, scanning without a hitch.

This setup is the backbone of global retail, ensuring products are tracked, listed, and sold with precision.

Tackling E-Commerce with EAN Smarts

Keep in mind that within e-commerce the EAN code is used in different ways.

  • Search Precision: In the world of consumer electronics, EAN searches lead the way to the exact match, offering pinpoint accuracy in a sea of options. Much less used in some other markets like fashion where the EAN code usually is purely there for logistical reasons.
  • Stick to the Rules: Missteps with EAN codes, like inventing your own, can lead to chaos. Authenticity is key, requiring codes sourced directly from GS1 to ensure marketplace harmony and compliance.
  • Content Evolution with EAN: Platforms leveraging EAN, such as TextBrew, automate crafting engaging, SEO-enhanced descriptions, streamlining the process while upholding detail and accuracy. This frees up resources for other strategic activities, strengthening your e-commerce footprint.
  • Traceability: Evolving from a European system to the worldwide GTIN framework, EAN codes are indispensable for modern commerce. They guarantee product traceability, ease management across the supply chain, and streamline transactions, benefiting both retailers and shoppers with a smoother, more reliable exchange.
TextBrew transforms EAN codes in SEO-enhanced product descriptions

EAN Explained: Your Questions Answered

  1. What's EAN? Initially standing for European Article Number, EAN has merged into the GTIN system, serving as a universal product identifier.
  2. Why do EAN codes matter in e-commerce? They're crucial for making products findable, ensuring listing accuracy, and simplifying inventory and sales operations online.
  3. Can I just make up an EAN code? Absolutely not. Genuine EAN codes are a must, acquired from GS1, to avoid listing errors and maintain marketplace integrity.
  4. What if I don’t have EAN codes? If you're creating or distributing products, purchasing EAN codes from GS1 ensures your items are globally recognized and compliant.
  5. Can I generate content with only an EAN? With TextBrew you can, we use our technology to gather all product information and generate product descriptions, specifications, metadata and more.

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March 10, 2024
written by Tachmy
5 min read

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