How to Automate the Creation of Product Descriptions with TextBrew

Creating product descriptions is one of the most time-consuming tasks in running an e-commerce business. For every product you sell, you need a unique, informative, and persuasive description that works for both search engines and human buyers. TextBrew automates this entire process, turning a simple EAN code into a complete product content package in under 30 seconds. This article walks you through the exact steps.

Step 1: Enter Your EAN Codes

The process starts with your product's EAN code, the 13-digit barcode number printed on the product packaging. In the TextBrew dashboard, you can enter EAN codes individually for single products or upload a CSV file for bulk processing. The bulk upload feature accepts thousands of EAN codes at once, making it practical to process your entire catalog in a single session.

If you do not have EAN codes readily available, you can typically find them on your supplier invoices, product packaging, or in your PIM system. TextBrew validates each code before processing, flagging any invalid entries so you can correct them before generation begins.

Step 2: Configure Your Brand Voice

Before generating content, configure your brand voice settings. TextBrew allows you to define the tone of your descriptions, from formal and professional to casual and conversational. You can specify preferred vocabulary, words to avoid, and formatting preferences. These settings apply consistently across every description generated, ensuring your entire catalog sounds like it was written by the same author.

You can create multiple brand voice profiles for different use cases. One profile for your premium product line with a sophisticated tone, another for your value range with a practical and straightforward approach. Switch between profiles as needed when generating content for different parts of your catalog.

Step 3: Select Your Target Platform

Different marketplaces have different content requirements. Select your target platform, and TextBrew automatically adjusts the output format. For Amazon, it generates keyword-rich bullet points and a description within character limits. For bol.com, it produces content structured for the platform's content quality scoring system. For your own webshop, it creates SEO-optimized descriptions designed to rank well on Google.

You can generate descriptions for multiple platforms from the same EAN code. This means you create all your marketplace content in a single workflow rather than writing separate descriptions for each platform. The content is adapted to each platform's requirements while maintaining consistent product information across all versions.

Step 4: Review the Generated Content

Once TextBrew processes your EAN codes, you receive complete product content packages. Each package typically includes an optimized product title, a full product description with benefit-focused paragraphs, bullet points highlighting key features, product attributes extracted from marketplace data, and SEO metadata. Review the output in the dashboard, where you can edit any section directly.

The content is generated by combining real product data scraped from multiple marketplaces with AI language generation guided by your brand voice settings. Because the AI uses actual product information, including specifications, features, and even customer review themes, the output is factually grounded and accurate. However, a quick human review is always recommended to catch any nuances specific to your brand or audience.

Step 5: Export and Publish

Export your generated content in the format that fits your workflow. TextBrew supports CSV export for bulk upload to e-commerce platforms, JSON for API integration, and direct copy for individual product updates. The export includes all content elements mapped to the fields your platform expects, so import is straightforward.

For businesses with more advanced needs, TextBrew offers API access that integrates content generation directly into your product onboarding workflow. When a new product is added to your PIM, an API call triggers automatic content generation, and the result flows back into your system without manual intervention. This fully automated pipeline ensures that new products launch with complete content from day one.

Tips for Getting the Best Results

For the best output quality, ensure your EAN codes are correct and complete. Invalid or incorrect EAN codes may produce inaccurate content because the system scrapes data for the wrong product. Validate your codes before processing, and use the 13-digit EAN-13 format rather than shorter UPC variants.

Spend time configuring your brand voice settings thoughtfully. The more specific your voice configuration, the more your output will sound distinctly like your brand. Provide example descriptions you like, specify formatting preferences, and define any category-specific language rules. These configurations are a one-time investment that improves every description the system generates.

Use TextBrew iteratively. Generate a batch of descriptions, review them, note any patterns you want to adjust, update your settings, and regenerate. Each iteration refines the output to better match your expectations. Most users find their optimal settings within two to three iterations, after which the generated content consistently meets their quality standards.